Customers frequently make jewellery purchases on an emotional level when they do so. Create a connection with them by transforming your artist bio into a jewellery tale that describes who you are both as a person and as a designer. This will allow them to better understand your work.
One of the most crucial tools in your jewellery artistry company is your artist biography. It’s a great way to get your name out there to potential consumers, judging panels, or the media.
Now is the moment to brag about your accomplishments in terms of education, experience, and any honours you may have received.
In addition, a simple bio should include information about you, as well as any relevant media attention you may have gotten, and the topics that inspire your jewellery creations. What if, though, you went one step farther with it? Don’t only tell your consumers about you.
Describe to them what happened to you! By following this simple storytelling technique, you can transform your jewellery artist bio into your jewellery tale, which will also serve as an effective marketing tool.
Regardless of how you first became interested in producing jewellery, everyone has a tale to tell about how they got started. It may have been a significant turning point in their lives, or it could have been as simple as discovering the ideal creative outlet at the ideal time.
The manner in which you relate your bio is what transforms it into a tale about your jewellery. Your jewellery tale shouldn’t simply educate the reader about your history; it should also provide them with more insight into who you are and how your jewellery collection came to be.
What first sparked your interest in jewellery making? What motivated you to create this collection? Your consumers should be able to connect with you and comprehend who you are as a result of the story you tell them.
Emma Hoekstra has never been one to avoid discussing her past or her experiences. “Following the tragic death of my lover in a vehicle accident, I began using my studies in jewellery creation as a kind of healing.
The next thing I knew, he was gone, and I was left to pick up the pieces of what I had imagined the rest of my life to be. The art of metalsmithing influenced me in profound ways. I was becoming better thanks to my lessons.
They made it possible for me to process my grief and continue creating even while I adjusted to life without him. I started to really care about what I was doing and fell in love with the methods and procedures involved in doing this significant craft.”
However, the plot of your narrative does not have to revolve on a catastrophic event such as the loss of a loved one. Jewelry making was an area of artistic expression that Christine Bates engaged with on a deeper level than most other art.
“I was in my last semesters of school when I finally made it to the jewellery studio. My concentration up until that time had been Art Education, and the forms of visual art that I had personally pursued most frequently were painting and drawing.
On the other hand, I really like the physicality of the process and how resilient the metal was.I thought it was very cool how all of the dirt and heat and pushing and pulling culminated in a glowing thing that you could put on your desk or wear around your finger. This was a piece of art that invited the viewer to touch it.”
When you share the narrative behind your jewellery with your consumers, they will have a novel opportunity to feel a connection to both you and your wares. The current trend in marketing is moving away from an About Us page formatted like a CV and toward one that is structured like a tale.
Consider some of the ways in which your preferred items are promoted to you and how you respond to those strategies. Are you given the recommendation to purchase product x because it is of high quality and comes with an excellent warranty?
You could also hear anything along the lines of “Product x improved my life because…” When used in marketing, storytelling helps establish an emotional connection with the consumer and provides them with a rationale for purchasing the goods.
The purchase of a piece of jewellery is frequently motivated by one’s feelings. It is possible that the purchase of one of your pieces of jewellery will be determined by one’s ability to form an emotional connection with a potential buyer.
Although the quality of your goods is something that your consumer will be concerned about, it alone is not going to convince them to make a buy because there is a lot of other excellent jewellery available. The use of storytelling in marketing serves to move the client to take action.
When you give a buyer a narrative, you’re not simply marketing your jewellery to them; you’re promoting yourself. Why should a consumer put their faith in you to design a one-of-a-kind jewellery item for them or to breathe new life into an heirloom piece of jewellery?
Why should someone choose you over another jeweller to produce a one-of-a-kind piece of jewellery, like an engagement ring, for example? You may create trust with potential clients and convince them that you are worthy of making something for them by telling them the tale of how you got started in the jewellery business.
The tale of Avery Lee’s jewellery begins when she was very young with a piece of jewellery that holds a lot of meaning for her. She is explaining to those listening to her why jewellery is so significant to her.
How many of your clients can identify with the events described here? When you read that, does your thoughts wander straight to a certain piece of jewellery that you have stored in your own jewellery box? The next part of her narrative focuses on how she overcame the loss of her loved one by beginning a journey into the world of jewellery manufacturing.
The tale of the jewellery that Leah Prada Harrison tells is a little bit different, but it still gives an intriguing look into the emotional side of things. In contrast to the majority of jewellers who specialise in handmade items, Leah’s business does not utilise her name.
Therefore, she tells us the origin of her company name by relating it to the narrative of the jewellery. In this section, she gives her clients some insight into her ancestry and her experience as someone who comes from a diverse family, as well as how the many elements that have contributed to her style all work together.
It’s possible that writing your jewellery narrative won’t come easily to you. You’ll need to mix the ability to tell a tale with the facts about your past that are relevant to the position.
Your jewellery narrative should, first and foremost, tell people about your heritage in an original and engaging way. The transformation of your artist bio into your jewellery story may be accomplished by following these steps.
Now is the moment to think about what aspects of your jewelry’s history you want to share with others. During the brainstorming process, write down everything that comes to mind.
First, consider the facts that you would typically include in a standard artist biography, such as the following: Who are you, exactly? What exactly have you been up to? What are some things that have been accomplished?
For instance, did you learn your craft by attending a metallurgy programme at a university, a studio school, or did you educate yourself on your own? Include any honours or significant events that occurred during this time.
Consider the purpose(s) you intend to serve with your jewellery. Which of your clients’ problems do you want to help them solve with your product or service? Your audience will be interested in learning about your core principles.
Do you make use of items that have been recycled? Do you utilise products that have been sourced in an ethical manner? What are the fundamental ideas that you hold? Create a mission statement if you don’t already have one if you haven’t already.
Now you may add to that list a few more specific pieces of personal information. Consider the sources of your creative motivation. Tell those listening why you enjoy crafting jewellery so much and what it was about the process that first drew you in.
Share with your audience what it is that you do and the talents that you’ve acquired. Consider the pivots you’ve made in your professional life up to this point in order to arrive where you are now. What are some unforgettable experiences along the way that have helped shape who you are today?
After you have completed your brainstorming session, it is time to select the information that is most vital for your audience to be aware of. Be careful to use a combination of the usual material for your bio and information that is more personal to you.
It’s possible that not all of your achievements will make the cut. And if you find that your inspiration is going on for too long, you might need to condense it.
All audiences are not created equal. Who exactly are you aiming to entertain with your tale: Your customers on the website? Which social media do you use? A local outlet of the media? A panel of judges, perhaps? You might want to think about writing a few distinct versions of the same thing even.
Both a short version that can be used for posting on social media and a lengthier one that can be used for your website should be created. Keep your narrative in a position where it can be easily edited so that you may make any necessary adjustments based on the person to whom you are sharing it.
Now it’s your turn to tell the world about your jewellery! Complete the items that are missing from your list and consider how you may explain your list of subjects to the people who are listening to you. Make an effort to engage the senses.
Give us a mental image of what a horse stall jewellery workshop looks like. After hearing Leah’s story, you may have begun to wonder what one looks like.
The sensation of touch is a potent one, and Christine conjures it in her narrative by describing how much she enjoys the process of producing something that is intended to be touched.
You could even be able to communicate the scents and sounds of a jewellery studio if it is appropriate for the tale you are telling about jewels. However, you should probably steer clear of the sense of taste!
Establish a connection on an emotional level. Emma documents her reactions to the loss of a loved one through her writing. Avery discusses the emotional significance of an heirloom ring in her writing.
There is a good chance that many of your consumers will be able to relate to something that you’ve also gone through in your own life. Even if you don’t go into a lot of specifics, just making an effort to connect emotionally with your audience can make an impression on them.
You should also make sure to let your own unique personality come through. Write your tale about your jewellery as though you were telling it to a close friend. Are you the kind to make a lot of noise? Are you typically someone who keeps to themselves more?
It is possible that you will never get the opportunity to meet some of your consumers in person; thus, it is important that your narrative provides them with an understanding of who you are.